CS a top priority
Under our Group’s policy of making customer satisfaction a top priority, our CS Promotion Committee deliberates and determines policies and measures. This year marks the 25th anniversary since these activities began in 1999, and we are rolling out more CS-oriented activities company-wide, including at sites in Japan and overseas as well as Group companies.
Internally, we hold a CS Award annually to share CS activities and enhance employee awareness of CS. Every year, each business site and business division creates its own CS Declaration on the five CS principles, and implements various initiatives taking customer satisfaction into account.
Our business briefings for commercial trading firms, which were usually held annually, were held face-to-face for the first time in three years, after ensuring sufficient measures to prevent infections. This not only allowed us to give an outline of our business policies, but also provided an opportunity to showcase our new initiatives like eco-friendly products.
Instead of being content with our existing state of activities, our entire Group will focus on business activities with “CS a top priority” with a view to becoming a business partner that exceeds the expectations of customers.
●CS Promotion System and One Sumibe Activity Structure
Cross-organizational Promotion of One Sumibe Activities
Our Company promotes One Sumibe Activities as one of our key measures. These activities are part of CS, which aims to provide customers with value and a delightful experience through efforts spanning all departments of the company.
One Sumibe Promotion Committee held an information-sharing meeting with the aim of improving company-wide responsiveness on themes that have become crucial in recent years, such as environmental responsiveness and utilization of digital technology. In addition, we exchanged our appreciation for cross-divisional initiatives and contributions, and promoted awareness and culture building to mobilize company-wide capabilities.
The Priority Customer Practical Team will provide solutions from a company-wide perspective to help solve customer issues.
The Expansion Activity Team holds product study sessions across multiple departments and is actively embracing digital technologies like video streaming as part of its sales initiatives.
The Internal Activity Enhancement Team is enhancing activities so that they are more available and easily accessible throughout the company, including “Inter-departmental exchange meetings” and “Employee Communication Space (dubbed One Room).” Activities will continue being enhanced to further increase customer satisfaction and revitalize the entire Group.
Topics More
- 2024/10/01 Sustainability Sumitomo Bakelite Co., Ltd. signed to the UN Global Compact
- 2024/02/01 Sustainability Sumitomo Bakelite Co., Ltd. announces its establishment of “Human Rights Policy for the Group of Sumitomo Bakelite Co., Ltd.”
- 2023/10/31 Sustainability Integrated Report 2023 of Sumitomo Bakelite Co., Ltd. has been issued.
- 2023/06/21 Sustainability Selected as an iSTOXX® MUTB Japan Platinum Carrier 150 Index
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