CS promotion activity
Our Group has been engaged in CS promotion activities since 1998. The CS Promotion Committee, which is chaired by the President, discusses policies and measures and supports the promotion of CS-oriented activities company-wide. We are rolling out more CS-oriented activities at sites in Japan and overseas as well as at Group companies.
Internally, we hold the CS Awards annually to share information about outstanding CS-oriented activities and enhance employee awareness of CS. Every year, each business site and business division create its own CS Declaration on the five CS principles, and implements various initiatives taking CS improvement into account.
At this year’s annual business briefing for commercial trading firms, we talked about the New Medium-term Business Plan, and general managers and officers provided an overview of each business segment with a focusing on new initiatives.
Instead of being content with our existing state of activities, our entire Group will continue to focus on business activities aiming to realize “customer excitement,” which is a step beyond “customer satisfaction.”
●CS/One Sumibe Team Structure for FY2024
Cross-organizational Promotion of One Sumibe Activities
Our Company promotes One Sumibe Activities as part of our CS activities. These activities aim to provide customers with value and a delightful experience through efforts spanning all departments of the Company.
The One Sumibe Promotion Committee aims to ensure that One Sumibe Activities are firmly rooted as part of organizational culture not only in the sales department but also in Japan and overseas, in manufacturing/sales/R&D, and at all bases as “activities that lead to the creation of value with customers through cooperation between departments.” This fiscal year, we have formed an Influencer Team to promote One Sumibe Activities. The Influencer Team consists of members from the corporate divisions (general affairs, R&D, production technology, IT promotion), in addition to sales divisions, as core members, and will promote the creation of a foundation for autonomous collaboration and a mechanism for creating new value. In addition, we exchanged our appreciation for cross-divisional initiatives and contributions, and promoted awareness and culture building to mobilize company-wide capabilities.
The Priority Customer Practical Team will provide solutions from a company-wide perspective to help solve customer issues.
CS promotion and One Sumibe Activities are positioned as “Co-creation with customers” among the “Materiality.” The whole Sumitomo Bakelite Group will continue to work as one to create new value with our customers.
●“One Sumibe Activities”
Activities that lead to the creation of value with customers through cooperation between departments
●New Initiatives Starting in FY2024
・Influencer Team
Formed in order to make One Sumibe Activities that transcend the boundaries of manufacturing/sales/R&D.
It will implement plans designed for departments to learn about each other's businesses department's activities and strengthen cross-departmental cooperation.
・Priority Field Sales Expansion Team
Conducts activities that focus on priority fields from a longer-term perspective by creatively identifying what tasks we should work on.
・Priority Customer Practical Team (automotive field)
